It’s one of the most iconic and recognized brands of our time. However, as Cheerios continued to expand, the strength of its equity was becoming diluted. We redesigned the portfolio to make every box, every flavor, every expression live up to the Cheerios name.
Purpose & Meaning
The iconic yellow box defined the core brand language. Simplifying the design language, creating greater consistency in the treatment of the Cheerios logo, and staging areas helped to unify the portfolio.
Cheerios continues to be a symbol of joy and wholesome goodness in culture. Unifying the portfolio has increased the brand’s impact and created more efficiencies through more multiproduct promotion.